New beers are here / LTD At The Social

New beers

How to decide on the best beers in Britain? Clearly a mountainous task yet one we attacked with some relish. While the LTD committee were tirelessly supping spirits and muddling cocktails, we at the Heavenly office set about touring the country by pint glass to see if we could find the best complimentary beers to stock in the Social. As usually happens with these things, the perfect solution was just under our nose.

As the crow flies, the Camden Brewery is probably the nearest set up to The Social. Hiding away in a railway arch under the London Overground line, the brewery has been producing beers in that site for a relatively short time. Their pedigree is flawless though. Jasper, the brewery owner, is the man behind Hampstead’s brew pub The Three Horseshoes, an alco-Mecca for those in the know for some time. Setting up Camden, he took the knowledge of years of experimentation at the Horseshoes and took it public. The beers – well, we’re stocking two that we truly love. Hells is a clean, crisp lager – the best we’ve ever stocked in the bar in our humble opinion. The Pale Ale is our current favourite pint anywhere in the country – in layman’s terms, it bridges the gap between a lager and a real ale – the perfect session beer. Extremely moreish.

Camden’s success has coincided with a renewed interest in London breweries. All over the city, breweries are popping up – names like Sambrooks, Brodies, The Kernel and Redemption cropping up in discerning bars and in fridges. It’s localism at it’s very finest – the true taste of 21st century London. We’re hoping to be adding more bottles over the coming weeks. Hopefully we won’t have to look too far afield to find them.


LTD At The Social

For those that haven’t heard what we’re up to head to the link below and find out why we only have 6 bottles in the upstairs bar

Thanks to all Social-ites for embracing the LTD concept so instantly and with such enthusiasm, your smiling faces (and empty glasses) say it all. And great to see so many new faces in our beloved bar too.

Ever since chairman Eric came up with the LTD concept and brought Dre Masso into the equation we’ve been enjoying thinking differently and looking forward to the changes. We like it, and like that you are liking it too.

Now seems a good time to ‘out’ the thus far nameless ones on the committee, those previously only known as ‘industry experts’ (see the intro above), but before we do that, here’s a reminder of what the concept of LTD actually is:
The Best of the Best!

The first stage saw The Social Drinks Committee vote for their top five brands from each of the six major spirit categories (vodka, gin, rum, whiskey, agave and brandy). The committee were asked to select spirits that they considered were “All-rounders” from each section and good value for money (under £20 wholesale price). The best of the best!

The second stage was a blind tasting and comparison of the 3 finalists of each section. All spirits were sampled neat and in a cocktail. The overall winners from each category were selected for LTD’s very unique product range.

All of the brands below have something in common. They are linked to heritage and authenticity. They are respected brands and popular within their country of origin. There is also strong brand loyalty from the bartenders and all of these spirits have played an important role within the cocktail community. All are made to a very high standard.

Time to raise your glass to the committee:

Dre Masso
Eric YuHenry Besant from Strangehill
Ago Perrone from the Connaught
Gaby Moncada Pena from the Savoy
Tobias Blazques Garcia from Pinchitos
Jason Fendick from Pinchitos
Peter Dorelli formerly of the Savoy
Salvatore Calabrese of the Playboy Club
Paul Mant formerly of Quo Vadis
Jared Brown
Anistatia Miller
Dick Bradsell
Dave Broom Spirits expert
Mark Ridgewell Spirits expert
Ian Wivsnieski Spirits expert
Nick Strangeway of Hix and Strangehill

Nushi Wijewardena
Ben McFarland
Tom Sandham

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