Emerging from Eastbourne in Sussex, four-piece outfit 404 Guild initially started life as a much looser collective intended to be more of a label than a band in the traditional sense. Comprising Tay Devenny (aka Devenny), Brendan Murphy (aka Bathwater), Hunter Jenkins (aka Eliot), and Charlie Okmore (aka Sonny), the four met while in school, gravitating to one another in a relatively small town where it was quite significant to meet someone who made and enjoyed the same music as you.
For a while they worked together on their own projects, jamming together in various combinations before gradually forming what would become 404 Guild. That they called themselves a guild isn’t just a reference to Dungeons & Dragons and the sci-fi and fantasy lore that informs certain elements of their music, in a sense they really are a literal guild. As Tay puts it: “A guild is a group of people that come together with a shared interest that bring their skills to the table towards a mutual goal. I think that was it.” That shared interest, they explain, really amounted to a hunger for the obscure. Back in the 2000s, when the internet was a lot more chaotic, the band prided themselves on their crate-digging, finding little nuggets of obscurity to share with each other. “That’s one thing I really think of when we were hanging out back in the day,” Brendan says.